How to Build a Media Buying Strategy for Saudi Market

Date
Author Abdullah Al-Mousli

The Saudi market is different: Snapchat reigns, Peak Hours differ, and Creatives must reflect local culture.

The Saudi market has one of the highest advertising spend rates in MENA — but it requires a completely different strategy.

Strongest Platforms in Saudi Arabia

  • Snapchat: 22 million Saudi users with the world's highest Stories engagement rate.
  • Meta: Very strong for Retargeting and Lookalike Audiences.
  • TikTok: Growing rapidly among the 18-35 age group.

Saudi Peak Hours

After Isha prayer (9-11 PM) and after midday (2-4 PM) are the highest engagement and conversion times.