Insights

How to Build a Media Buying Strategy for Saudi Market

The Saudi market is different: Snapchat reigns, Peak Hours differ, and Creatives must reflect local culture.

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Abdullah Al-Mousli February 15, 2026

The Saudi market has one of the highest advertising spend rates in MENA — but it requires a completely different strategy.

Strongest Platforms in Saudi Arabia

Snapchat: 22 million Saudi users with the world's highest Stories engagement rate.
Meta: Very strong for Retargeting and Lookalike Audiences.
TikTok: Growing rapidly among the 18-35 age group.

Saudi Peak Hours

After Isha prayer (9-11 PM) and after midday (2-4 PM) are the highest engagement and conversion times.