Abdullah (Founder)
Founder · Managing Partner
10 years managing ad spend. Was running a Saudi D2C budget before founding the agency.
About us · Why we work this way
An agency built
An agency built
on one idea —
advertising is business, not art.
Why we founded
The Founders AI.
We founded this agency because the problem wasn't a shortage of agencies — it was a shortage of clarity. Every founder we met in 2022 said the same thing: "I'm spending, but I don't know where the money goes." Agencies answered with more slides.
We decided to build the opposite: an agency without slides, one weekly report, numbers that match what hits the bank. The model is simple — if we don't produce measurable revenue, we don't deserve to be paid.
The "AI" in our name isn't a trend. It's a layer in the system we use to scan patterns in client accounts and detect leaks before the client does. But the advertising decision — and accountability for it — remains human.
Principle 01
Numbers before opinions.
We never give an opinion about your account without backing it with a number from your account. Decisions are data-driven, not marketer feelings.
Principle 02
Transparency first.
You own the account. You can see every riyal, every edit, every decision. We have no "agency secrets."
Principle 03
"No" is allowed.
If we find you don't need our service, we'll say so. If you request something that will hurt your account, we'll refuse. Honesty is cheaper than fixing a big mistake.
Principle 04
Month-to-month contracts.
We don't sign long contracts. If results are good, you'll stay. If not, you'll leave. This forces us to work, not market ourselves.
Principle 05
Response time ≤ 4 hours.
Open Slack channel. Every question gets a response within 4 business hours. No waiting until next week's meeting.
Principle 06
CFO before CMO.
Reports are designed for the finance team before the marketing team. Because the result is ultimately a number in the account, not in a slide.
·Team
Twelve people — every one knows their number.
Small team by design. Every person here has their own P&L file for the clients they manage, and knows the number they need to move.
[ Partner 2 ]
Partner · Strategy
Leads the strategy team. Data analysis background before switching to performance marketing.
[ Partner 3 ]
Campaign Manager
Manages active campaigns across Meta, Google, and TikTok for 18 accounts.
[ Partner 4 ]
Data Engineer
Designs server-side tracking architecture and builds custom reporting dashboards for each client.
·Journey
Three years — three turning points.
2023
Foundation
Two partners, three clients. One requirement per client: full data access.
2024
System Build
Built server-side tracking layer and automated weekly reporting. First 12 clients.
2025
AI as a Tool
Added automated pattern analysis layer that detects leaks before the weekly report.
2026
Limited Scaling
Accepting only 4 new clients this quarter. No scaling at the cost of management quality.
Want to
know us better?
Start with the audit.
The best way to know us isn't to read about us, but to see how we think about your account specifically. The free audit is the honest answer.
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