Server-Side Tracking for Beginners

Date
Author Abdullah Al-Mousli

iOS 14 changed the game. Learn how to restore your data accuracy using Conversions API and Server-Side GTM.

After iOS 14, most ad campaigns lost 30-50% of tracking data. The solution: Server-Side Tracking.

What is Server-Side Tracking?

Instead of sending data from the browser directly, the server sends data on behalf of the browser, bypassing Ad Blockers and iOS restrictions.

Key Steps

  1. Set up Conversions API via Meta Business Suite
  2. Set up Server-Side GTM on Google Cloud
  3. Test using Meta Pixel Helper and Tag Assistant