A growth plan —
measured weekly.
From positioning to funnel to creative direction. One document everyone understands, updated weekly based on reality.
What strategy is, briefly.
One growth document connecting positioning to funnel to creative direction — updated weekly based on real data, not feelings or report meetings.
Most strategies are written once and forgotten. We build it as a living system: one clear decision every week, documented and measurable.
How we build it — step by step.
Week 1 · Current state diagnosis
- Analysis of current ad and sales data.
- Mapping the actual funnel (not the assumed one).
- Identifying the biggest spend or conversion leak.
Week 2 · Build
- Detailed ICP (who your ideal customer is and where they are).
- Channel map with clear spend priorities.
- Testable messaging axes — not assumptions.
- Pre-agreed success metrics before we start.
Week 3 onward · Weekly update
- Numbers review every Monday — what worked, what didn't.
- One clear decision per week: scale / pause / test.
- Every change and its reason documented in a reviewable log.
Strategy is not a document — it's a weekly decision built on a number, not an opinion.
What you receive — clearly.
First strategy document
ICP + channel map + messaging axes + success metrics.
Performance update
What changed, why, and what's the next decision.
30-minute decision meeting
For strategic decisions, not reports.
Shared Slack channel
Question — answer within 4 business hours.
Numbers from real cases.
Pricing & timeline.
Month-to-month contract — cancellable with 30 days notice. First document ready within 14 days. First decision based on real data within 30 days.
- Initial diagnosis: 7 days.
- First document: 14 days.
- Full system matures in: 60–90 days.